Performance Insights, LLC
If you could change one element of the way your company sells, what would that be? By making the change, what would happen? Why haven't you made that change? If not now, when? Can you afford to wait? 

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• What is the effect on profitability when your salespeople are still trying to sell on the phone, use cold calling to sell, don't qualify and waste time with the wrong prospects? Aren't getting their share of qualified referrals?
• In the last year, what methods have you tried to increase your sales? Did they work? Are you still supporting and reinforcing those changes? What have they cost you in expenses, false starts, turnover, and lost sales?
• What ways have you and your company attempted to reduce your expenses? What impact does cutting expense accounts, reassigning territories, and reducing commissions, or freezing salaries and hiring, and laying off salespeople have on the productivity of your remaining sales force?
• If your salespeople have to discount to get the business, how do you hold and improve your margins?
• When you eliminate discounting to "get the business", what are your salespeople and for that matter, the rest of the company doing to increase sales?
• How are you currently discovering the latest methods for implementing Best Practices specifically designed for your business?
• What is the cost of a bad sales hire? Lost sales, lost customers, lost opportunities, lost time from micromanaging? Are you confident that the processes for finding and matching the best talent result in the best fit for your company?
• When you had your last round of performance reviews with your Sales Force did you notice a change? Was it a productivee means of developing a performance and development process to improve and keep your top staff at peak performance? Did you feel comfortable about providing their requested means of improving their sales? 
• Are you utilizing all the available tools for gaining a competitive edge in the marketplace?